PR 2.0 omvat meer dan blogger relations, en PR bureaus doen zelf nog weinig met internet. Dat is wat Mark Rosbergen concludeert in deze posting op Rethinking Media. Hij onderzocht daarvoor de website van 87 Nederlandse PR bureaus op de vindbaarheid van persberichten en de aanwezigheid van een rss feed.
Sociale media nemen een steeds prominentere rol in ons dagelijks leven in. PR bureaus doen er goed aan actiever in te gaan spelen op deze ontwikkeling. Bijvoorbeeld door te zorgen dat de persberichten van hun klanten ook via sociale media verspreid worden.
Sphere got in the blog search game late. Although Technorati was screwing up big time when Sphere entered the market, Google was just getting settled as well. Back then, I thought Google entering the market would be a death sentence for Sphere. They proved me wrong; Sphere was just sold for an estimate of 25 million dollars.
TechCrunch broke the news that AOL acquired Sphere. For those of you unfamiliar; Sphere started out as a blog search engine like Technorati, but ended up syndicating blog posts to major news sites. I recently devoted a blog post to the strategy of Twingly who have adopted a similar business model.
Building an online reputation takes time. Media professionals like me know that we will eventually benefit from that investment in one way or another. But not everybody feels that way. That’s why I decided to post four reasons why you should build an online reputation.
People often talk about how you should be represented on the web. An interesting topic for sure, but not what I want to talk about today. Before you decide on how to be represented you need to understand why you need to be represented. Doing it because everybody does so is a bad reason, but I’m sure you knew that.
Twitter: some like it, some don’t. One of the things I personally miss on Twitter is the ability to search for people who I have something in common with. A similar education, hobby, workfield or area code for example. A few days ago I discovered TwitterLocal, meaning I can now scratch that last one off my list.
TwitterLocal allows you to discover Tweets around a certain area. You simply put in a city, state or postal code and choose the number of miles you wish to take as margin. Next you can either subscribe to an rss/xml feed of the results or view the latest tweets for.
Bloggen: voor velen een uitlaatklep, voor sommigen een pr-middel en voor anderen een vlotte manier om klanten, kennissen of collega’s op de hoogte te houden van nieuwe ontwikkelingen. Maar, wat is nu eigenlijk het meest voorkomend gebruik van een blog?
Via een mini-onderzoekje hoop ik beter te kunnen kwantificeren wat belangrijke gebruiksdoelen zijn van blogs. Belangrijk daarbij is dat er zo veel mogelijk bloggers meedoen, zodat de uitkomst zo representatief mogelijk is. Zelf heb ik al enkele bloggers gevraagd om mee te doen aan dit onderzoekje, en ik hoop dat zij op hun beurt weer anderen vragen deze twee vragen in te vullen zodat we een leuke set gegevens krijgen. Deelname is natuurlijk anoniem.
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{democracy:13}
A Swedish based company that leverages the blogosphere for content syndication with mainstream media. That would have been my description of Twingly a week ago. Today, I discovered they have plans to roll out a social blog search engine. An interesting development. Could Twingly have plans to become the next Technorati?
The past year has been a struggle for Technorati. Failing to cope with the vastly growing amount of blogs, they were forced to remove all content older than six months from the search index. Shrinking the index may have helped keep their infrastructure online, as a user I still frequently experience technical problems.
First off, let me just say iTunes is great in many ways. I like the clean interface and the intuitivity of program. But, as with all software, it does have it’s shortcomings. One I’d like to discuss here is the inability to sync your iPod trough a wireless connection.
Apple has always been one to come up with innovative new features. Take the scroll wheel on the iPod for example. A new, intuitive feature that worked great and was quickly ‘reinvented’ by other manufactures. Or take that their notebooks were the first to include build-in webcams and firewire, long before any other manufacturer thought of such things.
Een van de dingen die ik zo mooi vind aan RSS is de enorme flexibiliteit van de techniek. Niet alleen ben je er snel mee op de hoogte van de laatste headlines van je favoriete websites, het is ook de onderliggende techniek voor podcasts en de basis voor veel mashups.
RSS is natuurlijk vooral bekend geworden door blogs. Door een ‘abonnement’ te nemen op de RSS feed blijf je snel op de hoogte van de laatste berichten. RSS is niet alleen voor lezers handig, weblogzoekmachines als Technorati werken ook vaak op basis van een feed. Dit is voor bloggers dan ook een belangrijke reden om een RSS feed aan te bieden.
I recently noticed Technorati has been indexing Twitter. Given the fact Twitter is considered a form of blogging, it kind of makes sense. It still strikes me odd. I can think of many reasons why Technorati would not index Twitter, but I can only name a few reasons why they would.
For those of you who’ve not been following the news lately, I’ll shortly explain what Twitter is all about. Twitter is -simply put- telling the world what you’re up to in 140 characters. People can “follow you” and receive updates on your whereabouts. The high posting frequency results in a low signal-to-noise ratio, meaning only a small percentage of the “updates” contains useful information.
